TikTok is introducing a updated setting that permits them to cut down on the amount of AI-created media appearing in their streams. This move comes as the service disclosed that it now features over 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a widespread release. This advancement aligns with a rise in AI-generated material, driven by emerging AI video creators.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A considerable share of this content is deemed “AI slop”, a term for substandard, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that a lot of users appreciate content created using AI tools, from digital art to educational videos, and we want to offer the community the ability to see more or less of that, based on their own choices,” stated a platform representative.
AI on the Platform
The service disclosed that there are now 1.3bn videos on its app labeled as made with AI. Collectively, in excess of 100 m media items are submitted to the service each day, making AI-generated material a relatively small portion of its complete catalog.
Customizing Your Feed
Users will be able to decrease or raise the volume of artificial media they see by accessing the “manage topic” setting in the platform and choosing the AI content topic. Additional categories that are already be controlled under the filter cover news, fashion, aesthetics, and dance.
Content Labeling and Policies
The platform’s policies oblige content makers to tag “realistic” AI-generated content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any realistic AI video that is not labeled can be removed under its user guidelines.
Furthermore, the service will henceforth apply an “AI-made” watermark to content made using its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This step is intended to help prevent users from attempting to circumvent the labeling process.
Educational Initiatives
The company is furthermore establishing a two million dollar awareness program for professionals and organizations to produce informative material about using AI responsibly. This initiative will assist charitable organizations specializing in educating programming and robotics.
Platform Protection
The platform has defended its content review process, following controversy over proposals to lay off numerous content moderators in Britain. The company is planning to reduce 439 jobs in its content moderation department in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A company official clarified that human moderation would remain essential, but artificial intelligence can shield workers by removing the most harmful content prior to it gets reviewed by humans. TikTok reported a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to the use of its machine learning processes.
We believe it is crucial to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s very important to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
